
Virgin Mobile Gujarati Display Typeface

Virgin Mobile Gujarati Regular and Bold Typeface

Typeface usage in print advertisement

The initial sketches
Graphic and Type Designer
Client: Virgin Mobile India
Agency: WhiteCrow Designs
Type: Custom Font Design
Year: 2010-11
Virgin Mobile Gujarati is a custom typeface matched with its Latin typeface, developed in Medium and Bold weight. A blunt terminal, round and soft counters, curvatures make the typeface more playful rather than a serious typeface. Vanak characteristic of Gujarati is excluded from the Virgin Gujarati’s design. It is a Gujarati display typeface used in Virgin Mobile communication and branding campaign. The project was developed in 2010-11 associated with White Crow designs.