Vodafone Urdu is a first type design project from the list. The Urdu typeface was designed matching with its Latin typeface. The challenge was to developed a custom typeface in Urdu (Persho-Arabic) script. it is monolinear typeface consist three weights — Thin, Regular and Bold. Vodafone Urdu has modern look and feel, it established through their regional advertisement and communication collateral. The project was developed in 2009-10 associated with White Crow designs. Vodafone Urdu was challenging project due to its script complexity. The script is written from right to left unlike all other Indic scripts. Vodafone Urdu — a monolinear typeface is faithful to its script grammer. The essence of the script is maintained even in its contemporary look.