Custom logotype created in Urdu (Persho Arabic script) for brands like V-Guard, Sharekhan, Godrej Interio and BNP Paribas. Each of the logotype has its own unique characteristics. V-Guard logotype has a geometric curved terminal look, Sharekhan and BNP Paribas have a monolinear look, whereas Godrej Interio is geometric-grotesque style. The goal was to attain the look and feel of the Latin-Logotype by maintaining grammar of the Urdu (Persho Arabic script) in Urdu logotype. The project was associated with WhiteCrow Designs.