Vodafone Urdu is a first type design project from the list. The Urdu typeface was designed matching with its Latin typeface. The challenge was to developed a custom typeface in Urdu (Persho-Arabic) script; it is monolinear typeface consist three weights —Thin, Regular and Bold. Vodafone Urdu has modern look and feel, it established through their regional advertisement and communication collateral. The project was developed in 2009-10 associated with White Crow designs.
Vodafone Urdu was challenging project due to its script complexity. The script is written from right to left unlike all other Indic scripts. Vodafone Urdu — a monolinear typeface is faithful to its script grammer. The essence of the script is maintained even in its contemporary look.