Virgin Mobile Gujarati is a custom typeface matched with its Latin typeface, developed in Medium and Bold weight. A blunt terminal, round and soft counters, curvatures make the typeface more playful rather than a serious typeface. Vanak characteristic of Gujarati is excluded from the Virgin Gujarati’s design. It is a Gujarati display typeface used in Virgin Mobile communication and branding campaign. The project was developed in 2010-11 associated with White Crow designs.